| Accepted Formats | Accepted Vendors | Ad Serving |
|---|---|---|
| HTML, DHTML, JavaScript, Audio and Flash in any of the standard sizes. |
We accept most forms of third-party redirects except DART redirect tags and any third-party redirect tags that do not allow us to append our cache buster and click-tracking URL. |
| Max. Expandable Format Size (Max. Banner Size, Max. Pixels) N/A | 728x90 to 728x315 468x60 to 468x285 300x250 to 500x300 160x600 to 400x600 120x600 to 360x600 |
25,000 square pixels | N/A |
| Initial File Size/Weight | 40K | 40K | 40K |
| Max. File Size/Weight | 110K | 110K | 110K |
| Expandable Direction | N/A | Must Expand Right or Left for 300x250, 160x600 Must Expand Up or Down for 728x90, 468x60 | N/A |
| Max. Looping | 15 seconds | 15 seconds | 15 seconds |
| Max. Animation Length (Auto-Initiation Only) | N/A | 15 seconds | 15 seconds |
| Sound | Click to Play | Click to Play | Click to Play |
| Max. Sound Length (Auto-Initiation Only) | 15 seconds | 15 seconds | 15 seconds |
| Close Button** | N/A | Mandatory close button | Mandatory close button |
| Close Button Size | N/A | At least 16 x 16 | At least 16 x 16 |
| Mouse-over Hot Spot Size | N/A | Should not exceed 1/3 (33%) of ad space | N/A |
| Flash Versions*** | Version 6,7,8,9 | Version 6,7,8,9 | Version 6,7,8,9 |
| Reminder Ad | N/A | N/A | May last 10 seconds. If user closes original ad, reminder ad cannot appear. Size cannot exceed 60x60. |
| Video Format | N/A | N/A | N/A |
| File Formats | Flash | Flash, javascript and HTML; iFrame accepted. | Flash, javascript and HTML; no iFrame |
*If needed, Advertising.com has the ability to host
**Method of close must match method of expansion
***Must run at 18 frames per second or less