Behavioral Targeting

Platform-A’s Behavioral Targeting, powered by TACODA, combines the world’s most advanced proprietary technologies and analytics to help advertisers uncover the online habits of their best customers and target like-minded people across the Web.

Here's how we do it:

• Smartest audience segments:
  The only network that uses comScore data to help define and test segments
  Click here for a snapshot of our AUDIENCE BEHAVIORS
• Planning tools:
  Assist with media allocation, reach and frequency, and audience composition analysis
• Pre- and post-campaign reporting:
  Helps marketers make informed decisions and build on the success of their campaign
• Consumer privacy protection:
  We never use sensitive information to target advertising, and our network advertising initiative gives consumers the ability to opt out of our network
• Clean network:
  A transparent list of premium sites, reviewed three times per week for offensive content