Men 18-34

Fast facts

  • Sticking around. Men spend an average of 19 minutes per day on AOL sites.
  • Using their earbuds. Engadget consistently ranks among the top podcasts on iTunes.
  • Roughhousing. FanHouse is the largest website covering MMA fighting, the fastest-growing sport in the U.S. 
  • Rocking out. Men 18-34 are 2.7x more likely to listen to live concerts on AOL. 
  • Getting their game on. Men 18-34 spend nearly 15 minutes a day on the AOL Gaming Super Channel, which includes sites like gamer-favorite, Joystiq.

Source: comScore, 2010.

Men 18-34 one-sheet
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Research

AOL Advertising research white papers
Football Party Time
What gets men into a store? Football! From 7-layer dip to 52-inch plasma screen TVs, it takes a lot to create a winning football party. Make sure your brand is as much a part of the big game atmosphere as an old jersey and a good remote.

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To view all of our research, visit our research section.

Contact us

If you'd like to learn more about our advertiser solutions, please request more information here.

Young men visit the internet for a multitude of reasons. But no matter if they're checking scores, downloading music, or researching gadgets, AOL has all the stuff guys are looking for and more. We know what they want, which is why our content and advertising are seen by 90 percent of guys online.

Targeting

Contextual. Behavioral. Accurate.

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual. Target consumers within relevant websites on Advertising.com's content channels:

  • Sports channel
  • Consumer Finance channel
  • Video Games channel

Behavioral. Target consumers based on their interests:

  • Spirits Enthusiasts. Alcohol consumers who are interested in wine shopping, food and beverages, and watching spectator sports.
  • Die Hard Sports Fans. Dedicated fans who follow professional and collegiate sports, stay on top of player rankings, and shop for sports memorabilia.
  • Motor Sports Fanatics. Auto racing fans who live for speed. They follow their favorite drivers, races (NASCAR, Formula 1, etc.), and shop for must-have fan paraphernalia.
  • Active Gamers. Teens and adults looking for online and console game strategies, tracking game release dates and purchasing video games.
  • Technology Mavens. Audience segment of influential people who keep abreast of new technology on top web sites and blogs.
  • Electronics Shoppers. People shopping for electronics: TVs, cell phones, computers, video games, audio equipment and more.

Accurate. Pinpoint your customers with other powerful targeting solutions:

  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households with Men 18-34 that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you’re sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal audiences on the sites they are most likely to visit (Subnet Targeting).
  • Find people who are searching for information about finance or sports.
  • Explicitly target households with Men 18-34 (Age/Gender Targeting).

Source: comScore, 2010.