The best in original content

Dozens of brands. 16 Super Channels. Every audience imaginable.

It all starts with the audience
Everybody’s passionate about something. At AOL, we’ve created dozens of brands focused on what we call “passion points” – the things that people really care about – and brought them to life with rich media, video, forums, polls and more. The result? We lead the web in multiple categories, both large (like Engadget, Adweek’s Blog of the Decade) and small (like Paw Nation, the #1 pet site). And we don’t just attract large audiences, we keep them. In fact, users spend more time each day on AOL sites than anywhere else.

What's a Super Channel?
At AOL, we group similar brands into Super Channels: Business and finance sites make up the AOL Finance Super Channel; movie and TV sites fall under AOL Entertainment, and so forth. This allows our editors to cover every facet of a topic in depth, in a way that speaks to the many audiences that may be interested in it, across the different sites those audiences visit. It also provides marketers with new ways to deeply align with specific content categories. For more on Super Channels, click here.

What’s in it for you
In a word, results. When you place your message with the right content and in the right context, you get better results, plain and simple. So take a look at our brands and start imagining the possibilities. Want to dazzle your audience with rich media? Sponsor a popular franchise? Better yet, how would you like to develop original programming from the ground up? Dream big – we’ll help make it happen.

 

Original content

Who says journalism is dead? In the past year alone, we increased the amount of original content on our sites from 25 to 80 percent, hired 150 fulltime editorial staffers, and expanded our freelancer pool from 500 to 3,000.

Recent hires

  • Saul Hansell, the founder of NYTimes's “Bits and Bytes” blog
  • Over a dozen Pulitzer Prize winners
  • Staffers from Forbes, Rolling Stone, BusinessWeek, WWD, Associated Press and more

In our studios

Recent visitors to our recording studios include Beyoncé, Lady Gaga, Weezer, Reba McEntire, Taylor Swift, Adam Sandler, Seth Rogen, Jennifer Garner, Robert Pattinson, Rachel Weisz, Susan Sarandon, Jake Gyllenhaal, Tobey Maguire, Natalie Portman… and the list goes on.

AOL overview one-sheet
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Contact us

If you'd like to learn more about our advertiser solutions, please request more information here.