Switched

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With easy-to-follow tutorials, original videos and accessible writing, Switched is the technology site for the rest of us.

 

Our brands

About our audience

  • Over 1.8M visitors visit Switched each month.
  • Nearly half of Switched visitors are the heads of their households.
  • Switched users ask questions about how to make their gadgets more useful – and Switched experts respond.
  • Half of the Switched audience is female (!) and have children in the house.
  • 29.3% of Switched users have a HHI greater than $100k.

About our content

  • Switched brings tech news to the mainstream, making it easy and fun to keep updated on the latest information.
  • Switched offers insightful commentary about technology’s intersection with art, media, fashion and sports.
  • The site also provides how-tos and daily tech tips for a broad consumer audience.
  • Switched is regularly featured on The Huffington Post, CNN and FOX.com.
  • Switched's original video series, "Switched on the Streets,” asks regular folks about things like the Consumer Electronics Show, Google’s new Chrome browser, and being poked on Facebook – with always surprising, often hilarious results.

About our editors

  • Thomas Houston, Editor-in-Chief, is a former freelance web designer and writer. He worked previously at Smithsonian Magazine in New York
  • Managing Editor Leila Brillson has had her work featured in V Magazine, Interview, Nylon, Surface and many others.

Source: comScore Media Metrix, April 2010 and comScore Plan Metrix, March 2010

Visit the site: http://www.switched.com/