Creativity

If you’re like us, you’re always looking for a fresh approach to your work. And whether you’re creating a display ad or a sculpture, the process always begins in the same place: with a spark of inspiration.

At AOL, we’re rethinking everything from our brand to our user experiences to our advertising solutions. We’ve created this space to showcase some of the things that inspire us, and to give you some ideas for your next campaign. Enjoy.

Voices

Ads + integrations

Art

Listen here

Buzz, scuttlebutt, 411 – there’s a lot of talk in our business. But there are some voices that everyone listens to. The leaders. The luminaries. The iconoclasts. And the occasional whack-job.

We’ve assembled a few of them here, speaking out – as they often do – on topics as esoteric as the origins of creativity to more practical matters, like getting your media mix right. Feel free to cheer, shake your fist, or scratch your head. But most of all, listen.

Mingling in action
Rather look than listen? Browse some of these candid shots we took at recent industry events. View gallery.

Speak up

Sometimes, it’s not what you say; it’s how – and where – you say it. Put the right creative in the right context, and you’ll get much better mileage than estimated.

Integrated content
If you could create the ideal place for your brand, what would it be? OK, let’s make that happen.

Creative support
Our in-house creative team knows how to make your ads work harder for you. Get a few pointers and browse their work.

Rich media
Find inspiration among the hundreds of campaigns on our showcase site.

Promotions
Use sweepstakes, games, viral marketing and more to get audiences motivated.

Picture this

We like to think of our brand as a canvas, a springboard for bringing ideas to life. Then we wondered: What if we took this metaphor literally, and allowed artists of all types to interpret our brand as art?

The enthusiasm for the project was overwhelming, the results nothing short of amazing. Dozens of designs were submitted in a multitude of media from artists all around the world – each of whom put their unique stamp on ours.

To view the gallery and learn more about the artists and their work, visit the AOL Artists site.

Let's talk

Interested in working with AOL as a creative partner? Want to be featured in our Voices interview series? We'd love to hear from you.