Behavioral Targeting

Join Platform-A’s TACODA behavioral program to earn more revenue from your site. Learn startling insights about your audience’s behavioral interests after they leave your pages and surf the Web.

Industry Leadership

TACODA is the pioneer of behavioral targeting, having created one of the most effective and scalable solutions in the marketplace. Our team is at the forefront of innovation, and we’re setting the industry standards for consumer privacy and transparency.

Audience Insights and More

As a data provider, you'll receive monthly and annual reports on your site traffic that you won’t find anywhere else – not from comScore or Nielsen. Our behavioral segmentation of your audience reveals detailed insights on your users’ interests after they leave your site, and are identified across the many sites in our network. We also offer behavioral solutions for your internal sales force to leverage and sell.

Audience Segments

Our audience segments consist of behaviors aggregated across numerous sites, therefore removing any channel conflicts with your internal sales efforts. Our advertisers are buying behavioral audiences, not web pages.

Earn Incremental Revenue

You'll monetize your audience across the Platform-A behavioral platform – no inventory or campaigns required.

Easy Implementation

Setup is quick, easy and does not require any inventory. Simply place two lines of code on the relevant pages of your site. This enables us to track and build audience segments as users visit your site. Then sit back, relax and watch the profit roll in.