AutoZone + AOL Autos

Challenge: AutoZone wanted to sponsor an auto repair and maintenance content hub on AOL Autos. They also wanted video to be a key element of the package.

Solution: We produced 10 DIY repair videos – many with in-store footage shot at AutoZone locations. The videos also included a billboard ad indicating AutoZone’s sponsorship.

Results: The videos received over 600K views. Plus, AutoZone’s enjoyed 100% share-of-voice for the ads appearing on the hub.