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Father's Day
Dads are our heroes. They rescued us from the monster under the bed and taught us how to drive. On Father's Day, we get to show them how much we appreciate all they did – and still do. Whether we're showing them how to work the new iPod or setting up the tablesaw they’ve been talking about all these years, we spent over $9.4B on gifts last Father's Day.
AOL Advertising reaches the most dads and the most dad-appreciators on the web. So come June, you'll be able to make a connection with dads and gift-givers alike.
Original content and unparalleled scale are AOL Advertising's gifts to marketers this year. Sure beats another tie.
Source: National Retail Foundation "Mother's Day Gift Trends" 2009. comScore Media Metrix, January 2010
Package: Holidash! The Ultimate Father's Day Destination
Holidash is a clearinghouse of information for those planning the perfect Father's Day celebration. More
From classic drink menus to custom gift recommendations, dad’s party planner can find tips, tricks and trends all in one spot. Celebrities join in the fun by submitting the lessons they've learned from their dads, and kids chime in with the "Why My Dad Rocks" feature.
Fast facts:
- Holidash is the go-to destination for all major holidays, including Father's Day.
- Millions of people visit Holidash during the busiest seasons of the year.
- Moms spend over 26 minutes each day on AOL sites like Holidash – more than on other sites on the web.
Source: comScore Media Metrix, April 2010
Network Solutions
- Extend your sponsorship reach across the Advertising.com network with Sponsorship LeadBack.
- Use behavioral targeting to reach a Holiday Shopper or Electronics Shopper audience.
- Strengthen messaging to shoppers with Audience Extension: Living.
- Apply MRI Lifestyle targeting to reach households that are most likely to purchase specific products or brands.
- Find your Father's Day Shopper audience on the sites they're most likely to visit using subnet targeting.
- Maximize campaign exposure by creating a custom Netblock.
Package: ParentDish
ParentDish is the place for parenting news, trends and real-life advice for moms and dads. More
Parents of kids of all ages find original editorial content with a distinctive POV on ParentDish.. Whether you're looking to reach dads or the people who love them, ParentDish aligns your brand with honest, useful parenting content around Father's Day.
Fast facts:
- The ParentDish audience has grown over 40% year over year.
- Nearly 1.4M men visit ParentDish each month – more than any other parenting site.
- Moms are 50% more likely to visit ParentDish than the average website.
Source: comScore Media Metrix, April 2010.
Network Solutions
- Extend your sponsorship reach across the network with Sponsorship LeadBack.
- Use behavioral targeting to reach a Parents or Family Planner audience.
- Strengthen messaging to shoppers with Audience Extension: Parenting.
- Apply MRI Lifestyle targeting to reach households that have the greatest propensity to purchase specific products or brands.
- Leverage content targeting to find people who are visiting sites with parenting content.
- Maximize campaign exposure by creating a custom Netblock.
Package: Asylum
For the manliest coverage of Father's Day – with everything from the greatest dad moments in pop culture to advice from Dad himself – visit Asylum, the go-to place for men online. More
Our Asylum editors create fun, sometimes off-the-wall photo galleries, how-to instructions, and original articles about fatherhood. Asylum's Father's Day content makes a real connection with our engaged (and slightly deranged) audience.
Fast facts:
- Over 2.1M men 18+ visit Asylum each month – 10% more than visit Maxim.com.
- Our writers come from media outlets like NPR, GQ and HBO.
- Asylum users average more visits/visitor than other men's sites.
Source: comScore Media Metrix, April 2010.