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Grads
Whether they're moving on to college or moving back in afterwards, grads have accomplished something worth celebrating. Parents, family members and friends will spend over $3.9B on gifts for grads this year to commemorate the milestone.
Marketers can be a part of the event by making a connection with grads and their biggest fans. AOL has the content for everyone from grads planning to travel, to moms helping stock the dorm room. What's more, AOL Advertising has the #1 reach of both grads and grad-gift buyers. This combination gives marketers the opportunity to have an impact on these influential groups.
Package: Budget Travel
AOL Travel's top writers have scoured the globe for the best destinations that fit with a limited budget. From domestic getaways to undiscovered exotic locations, our Budget Travel Guide helps grads celebrate their next step without breaking the bank. More
Your brand can help grads navigate the globe by helping bring them AOL's Budget Travel Guide. This custom opportunity combines photo galleries with professional advice, and showcases the latest travel deals.
Fast Facts:
- Grads spend an average of 29.5 minutes each day on AOL sites – more than other sites on the web.
- Over 5.6M people check out custom photo galleries and original editorial on AOL Travel each month.
- Nearly 8,000 people follow AOL Travel on Twitter to get updates on the best trip discounts.
Source: comScore Media Metrix, April 2010
Network Solutions
- Extend your sponsorship reach across the Advertising.com network with Sponsorship LeadBack.
- Use behavioral targeting to reach a Traveler or International Traveler Audience.
- Strengthen messaging to shoppers with Audience Extension: Travel.
- Apply MRI Lifestyle targeting to reach households that have the greatest propensity to visit specific destinations or fly on certain airlines.
- Leverage content targeting to find people who are visiting sites with travel content.
- Maximize campaign exposure by creating a custom Netblock.
Package: ShelterPop
A new apartment or dorm room can be a challenge – and not just for grads. ShelterPop helps moms get set for their kids' transition to dorm life or their first apartment. More
ShelterPop's fresh editorials cover dorm organization and design trends. Integrate your brand into original, accessible and inspirational content. Help grads create a happy new home (and moms relax a little) with complete share of voice on this engaging site.
Fast facts:
- Over 3.7M people visit ShelterPop each month.
- ShelterPop editors come from Country Living, Boston Globe Sunday Magazine, Good Housekeeping and many other home design outlets.
- ShelterPop readers love our profiles of celebrity homes.
Source: comScore Media Metrix, April 2010.
Network Solutions
- Extend your sponsorship reach across the Advertising.com network with Sponsorship LeadBack.
- Use behavioral targeting to reach a Home Decor Shopper audience.
- Strengthen messaging to shoppers with Audience Extension: Home.
- Apply MRI Lifestyle targeting to reach households that have the greatest propensity to purchase specific products or brands.
- Maximize campaign exposure by creating a custom Netblock.
Package: AOL Shopping
Don't know what to get that recent grad? Check out AOL Shopping. With lists of the best gift guides by grad type, it's a sure bet your gift will be a hit. More
A little low on cash? AOL Shopping has ideas that won't bust your budget. Last minute shopper? We've got the biggest deals on the best gifts right up to Graduation Day. AOL Shopping keeps your brand top-of-mind with graduation day shoppers as they find inspiration for the ideal gift.
Fast facts:
- Over 3.6M people visit AOL Shopping each month to be inspired about the ideal gift.
- AOL Shopping visitors are over 200% more likely to be heavy spenders on clothing, shoes and accessories
- AOL Shopping has a unique audience--fewer than 6% of AOL Shopping users do not visit competitive shopping sites
Source: comScore Media Metrix, April 2010. Nielsen @Plan March 2010.
Network Solutions
- Extend your sponsorship reach across the Advertising.com network with Sponsorship LeadBack.
- Use behavioral targeting to reach an Apparel Shopper or Retail Warrior Audience.
- Strengthen messaging to shoppers with Audience Extension: Shopping.
- Apply MRI Lifestyle targeting to reach households that are most likely to purchase specific products or brands.
- Find your Grad's Gift Giver audience on the sites they're most likely to visit using subnet targeting.
- Leverage content targeting to find people who are visiting sites with retail content.
- Maximize campaign exposure by creating a custom Netblock.