Summer planning

School's out and temperatures are on the rise. AOL makes it easy to get your summer plans together, whether you’re hitting the road, watching blockbuster movies, or just hanging out with friends.

 

AOL Travel

Package: AOL Travel – Beach/Warm Weather Guide
Americans make over 657 million long-distance trips between Memorial Day and Labor Day, 97% of which are domestic. No matter where they're headed, 90% of the web's travelers look to AOL to help get them there. More

Take advantage of top-of-mind positioning through the entire travel planning process. From flights to hotels, cruises to car rentals, packaged vacations to travel interest guides, AOL Travel is the one-stop destination connecting marketers to travelers online.

Fast Facts:

  • AOL visitors spent $55 billion on domestic travel in the last year.
  • Over 5.2M people visit AOL Travel each month for inspiration.
  • Reach an unduplicated audience with AOL Travel visitors: 95% do not visit Bing Travel, 91% do not visit Hotwire, and 95% do not visit Yahoo! Travel.

Source: comScore Media Metrix, April 2010; BTS: National Household Travel Survey

Network Solutions

  • Extend your sponsorship reach across the Advertising.com network with Sponsorship LeadBack.
  • Use behavioral targeting to reach a Traveler or International Traveler Audience.
  • Strengthen messaging to shoppers with Audience Extension: Travel.
  • Apply MRI Lifestyle targeting to reach households that are most likely to visit specific destinations or fly on certain airlines.
  • Leverage content targeting to find people who are visiting sites with Travel content.
  • Maximize campaign exposure by creating a custom Netblock.

 

 

Stylelist

Package: StyleList – Summer Fashion
StyleList offers marketers an opportunity to reach women interested in summer fashion news. More

It's all here, from beauty and runway trends to designer interviews – plus tips and buying guides for getting the hottest, most fashionable looks of the season. Keep your brand current with complete share of voice on this popular feature.

Fast facts:

  • StyleList is the #1 online destination for fashion & beauty advice, reaching almost 5.7M UVs each month.
  • Content from StyleList is regularly picked up by fashion industry heavyweights InStyle, WWD and racked.com.

Source: comScore Media Metrix, April 2010

Network Solutions

  • Extend your sponsorship reach across the Advertising.com network with Sponsorship LeadBack.
  • Use behavioral targeting to reach an Apparel Shopper or Style Maven Audience.
  • Strengthen messaging to shoppers with Audience Extension: Living.
  • Apply MRI Lifestyle targeting to reach households that have the greatest propensity to purchase specific products or brands.
  • Leverage content targeting to find people who are visiting sites with retail content.
  • Maximize campaign exposure by creating a custom Netblock.

 

Moviefone

Package: Summer Movies
2009 was a record-breaking summer for Hollywood, pulling in over $4.3 billion in ticket sales. And with studios now experimenting with 3D technology, moviegoers have even more reasons to head to the theaters. Moviefone's Summer Movie package provides fans with the latest information on summer blockbusters, including a release schedule, trailers and clips, polls, quizzes and other original features. More

Moviefone's Summer Movies package is one of the highest trafficked sections on Moviefone and regularly receives promotion from AOL's Homepage. It attracts an audience of 16M unique visitors each month.

Source: comScore Media Metrix, January 2010

Network Solutions

  • Extend your sponsorship reach across the Advertising.com network with Sponsorship LeadBack.
  • Use behavioral targeting to reach a Moviegoer Audience.
  • Strengthen messaging to shoppers with Audience Extension: Movies.
  • Apply MRI Lifestyle targeting to reach households that have the greatest propensity to exhibit specific movie-viewing behaviors.
  • Leverage content targeting to find people who are visiting sites with entertainment or movie content.
  • Maximize campaign exposure by creating a custom Netblock.

 

Engadget

Package: Summer Tech Fun
Summer Tech Fun is a series of stories, features, news posts, reviews and roundups related to technology/gadgets and good weather. For instance, you might find a roundup of the music players, a list of best waterproof gadgets, or tips on taking better summer snapshots.

  • Position your products in a seasonally and contextually relevant manner to generate demand and sales.
  • Great for Dads and Grads messaging.


No matter where they're headed, 90% of the web's travelers look to AOL to help get them there.
Source: comScore Media Metrix, January 2010

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